FLEISHMANHILLARD, Detroit, MI
Senior Vice President, COE and TRUE Global Intelligence, August 2023 - Present
Center of Expertise lead overseeing team who manages toolstack, implementation and innovation around AI, and attribution models
Operations lead for TRUE Global Intelligence team
Business intelligence reporting
Launch listening for offshore global delivery team
Vice President, COE and Social & Innovation, July 2019 - August 2023
Director, Global and US Operations Lead, February 2016 - July 2019
Content strategy subject matter expert for GM's Social COE; meeting ambitious goals and KPIs for employee advocacy and content collaboration programs through the development of GM team relationships, education, governance, and vendor management
Supported launch of enterprise-wide rollout of employee advocacy within GM through the development of strategy, cross-team collaboration, education of curators and influencers, development of launch communications, and metrics reporting
Lead for GM Global Operations team, rooting project management and production departments within the agency and training team members in the disciplines
DONER, Southfield, MI
Brand Leader, October 2011 - November 2015
Helped HARMAN establish JBL global positioning and brand, directed strategy and Account Team in execution of global, integrated campaigns to support headphone and portable product launches, resulting in a 500% increase in Harman's stock during tenure on business
Led development for American Laser Skincare's “Love What’s Looking Back at You” campaign, and education in the shift to new media architecture of TV, social and digital, which contributed to an increase in sales by 40% during the media run
Drove Golfsmith International's “Anything for Golf” campaign refresh across TV, print, and radio, while providing guidance and consulting to the client on how to extend the campaign through digital and social tactics
Identified, created, and sold $1MM of additional revenue opportunities for the agency, particularly in social and digital channels
Managed social Influencer relationships for programs across several accounts
TANK DESIGN, Cambridge, MA
Project Manager/Account Supervisor, February 2011 - October 2011
Led update of FedEx websites through exploratory interviews, development of UX, creative development, production, testing, and deployment, resulting in an improved site and stronger relationships with key clients
Played an essential role on the new business team, resulting in the following account wins: BrightRoll, MIT, SniqueAway, Tingo
ARNOLD, Boston, MA
Digital Account Manager, October 2009 - January 2011
Responsible for creative development, sell-through, execution and optimization of $10MM in lower-funnel digital conversion activity for Carnival Cruise Lines, which helped to deliver the most profitable high-season to date
Championed successful shift to PURL program from traditional lead nurturing program and managed the development, deployment, and optimization of the program, leading to a 21% increase in conversion of leads to bookings vs the prior year
DRAFTFCB, Chicago, IL
Integrated Account Executive, January 2008 - October 2009
Led interagency IMC planning, co-led research, strategy, and creative development for various Kraft brands, cultivating and improving the agency's relationship with clients to help win additional pieces of Kraft business
Developed numerous white papers including microtargeting proposals, sustainability initiatives, business model analyses, social media uses, new product ideas, and emerging trend reports
Direct Account Executive, July 2007 - December 2007
ELEMENT79, Chicago, IL
Assistant Account Executive, November 2005 - July 2007
Led creative development on Children's Memorial Hospital's donor-focused OOH, print and radio executions, resulting in $100MM donation and successful move to Northwestern Memorial Hospital
Led creative development on new Del Monte business through strategy, creative conception, rounds of BASES, AdLabs, ASI testing, and pre-production
DONER, Southfield, MI
Traffic Coordinator, August 2005 - November 2005
Intern, July 2004 - August 2004; December 2004
Contributed to numerous new business wins in the creation of books, communication with teams, and research on Hoovers and Lexis-Nexis during a highly successful new business run, making Doner the largest independent advertising agency
